Savona Foodservice - Doodlebug Creative

Savona Foodservice

Design & Illustration

Savona Foodservice has been a trusted food supplier to chefs for over 50 years, covering most of Southern England and the Midlands. Founded in Oxfordshire, Savona has continued to grow through providing not just an extensive range of high quality products but a great customer experience right from initial order all the way through to delivery.

The Requirements

Savona approached us to help them establish new branding that was modern and encompassed the high-end service they provide. It was also important that the branding could be used across a range of materials and items.

Savona Livery

The Results

The new branding and logo has provided Savona with the fresh, modern and professional image they were looking to establish and has received great feedback from suppliers and customers since its unveiling.

The branding will be worked into Savona’s marketing materials including; lorry livery, in house documentation, business stationery and a one page quick reference brand guideline document for internal and external use.

Savona Foodservice had a long standing and slightly dated logo which became priority within the business to update. We briefed Doodlebug to undertake the re-branding process outlining the need to modernise the brand with a more clean, professional and sleek design. We were delighted when the team presented us with 3 unique designs for the logo from each designer within the business, each design fantastic. This gave us the opportunity to pick our favourite and work Doodlebug to plot the entire re-brand package.

The process was seamless from beginning to end, with the team delivering top class designs, the outcome was nothing short of exemplary. The feedback we have received from suppliers within the foodservice industry and customers alike has been excellent too.

We can’t wait to work on many more projects with Doodlebug in the future!

Kerrie Anson, Group Marketing Coordinator